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power of follow up.

Talking to my father is joyful event now more than ever. When I was working in a MNC, we used to a lot of this about life and business, but most of his business stories was bouncers to me. I could understand by word but used to miss the real sense. Working with MNC provided me a lot of fortune to me, I have developed my personality. It was more of a mechanical life.  there is a set process, you contribute to that and it has a system that will ensure all actions will contribute a common action. You find hard to recognise what was your contribution. If I want to hire a person to my team, send a mail to HR with job description. HR will arrange person in your meeting room for the interview. If I find him good, send my approval to HR for hire that person. All done.

During this phase, when I talk to my father, most of this things were bouncers to me. He used to share his sales experience. Those were very enjoyable but I havent experience the context.

After I moved to correct job.  A small company, I am heading the business. 40 odd staff, all activity will moved with my knowledge and push. If I want to hire a person, I have to ask people in our network and get the referral. Then call them for interview, have discussion, if I like him, do the salary negotiation and on board the candidate.

So, My father being a self made businessman, his story have a lot of relevance to my current job and I got relate. I was discussing with him about pushing sales and importance of regular follow up with clients. I wanted to push my team for regular follow up. They also know, what I am telling is sensible. They always come up with stories, why they are not getting sale?

My father shared one of his stories about follow up. When he take his career as LIC agent. He have found liquor workers as a great client for LIC business. He has approached them and found that they have a trade union and if trade union leader agree for this idea of joining in Insurance policy, they are ready. He has approached the union leader. The union leader is very Orthodox Communist leader, he is very selfless leader for the welfare of workers. My father visited him, the leader didnt agree first time. Then he started following up with the leader continuously, almost weekly basis. The follow up lasted months, almost six month passed. He has followed up with the leader and same time he has worked with other clients and generated other sales. Finally after six months that leader took my father to trade union meeting and announced that, this LIC agent is a trust worthy, he has followed up with me for 6 months and I am sure that he has good sense of customer service. you wont have to worry to join in insurance through him'.
This confirmation from the leader help my father to get entire business of the trade union members. That day, he got 148 policies. Followed that all other trader unions for other part of Kerala also joined with him.

That is power of follow up.   

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